For months, brokers have asked, and asked, and asked whether employers can contribute tax-free dollars toward the cost of their employees’ individual health insurance premiums.
One thing is certain: with health reform, there will be a general shift from group to individual coverage over the next couple years, and brokers who are best prepared to handle the volume – those who have set up a private exchange website to help their clients and prospects – are in the best position to take advantage of this unprecedented opportunity.
- Step 1: Offer or drop coverage?
Play or Pay
Why employees offer benefits
The employer decision
- Step 2: Help employees get individual coverage
- Step 3: Redefine the benefits package
Defined contribution for individual health plans
The return of the Cafeteria Plan
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