Prospecting page: Health Insurance Brokers

Group and Individual Health Insurance Agents:

Health Insurance Brokers
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We educate, train, promote and certfify your ACA legislation path to the exchange. Consumers have a choice of health plans and focus on finding a total solution. We offer personalized consultations with licensed agents to help uncover the best health plans available either “on” or “off” exchange. We also offer a support system of licensed agents in all 50 states that are readily available to assist your clients. To learn more about AIMS and HPA-provided exchange sites and virtual storefronts, complete the form below.

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How Group and Individual Health Insurance Agents Make Money with HPA:

Group Brokers:

  • Group Brokers partner with AIMS and immediately set up an HPA-provided virtual storefront with a Private Exchange site –  branded to their own agency.
  • Then, using the AIMS-provided marketing materials, they communicate with their existing client base that they, as their broker, have a benefits solution that benefits and addresses the needs of ALL their team members – including both “core” and “non-core” employees (see “Why you should include offering Private Exchanges to your business clients” below) . The Group Broker communicates the benefits to the company and to the employees regardless of the company’s current group plan situation (whether they want to keep it “as-is”, or they want to drop it, already dropped it, or never one).
  • The Group Broker then sets up for the employer a company branded exchange site provided by HPA and uses the ready-made collateral to help spread the word throughout the company about the new company private exchange site.
  • The Group Broker then earns* commission on any policies (including renewals) sold on their behalf through their Private Exchange site! The best part is that they never have to sell one health policy themselves. Health sales are made on their behalf by a team of licensed agents located in a world-class fulfillment center. While the fulfillment center handles the individual sales, underwriting, follow up, and renewals, the broker spends their time with business owners and employers, setting up their company exchange sites and repeating the process.

Individual Brokers:

  • Individual Brokers partner with AIMS and immediately sets up an HPA-provided virtual storefront with a Private Exchange site – branded to themselves or their own agency.
  • Then, using AIMS-provided marketing materials, they communicate with their existing client base that they, as their broker, have a benefits solution that benefits and addresses all of their and their family’s insurance needs (and not “just” the individual health market).
  • Individual Brokers send all their individual clients and their families to their own agency private exchange, while the business owner clients can either send their employees to the agent’s site, or they can have their own company branded site. Either way – all sites are “connected” to the broker.
  • The Individual Broker then earns *commission on any policies (including renewals) sold on their behalf through their Private Exchange site! The best part is that they never have to sell one health policy themselves –health sales are made on their behalf by a team of licensed agents located in a world-class fulfillment center. And, apart from maintaining a solid working relationship with their employer client, the set-up earns him or her money while they go on to share the same strategy & solution to their next individual and/or employer client.

Why would you need or want a Private Exchange Site for Your Agency or Clients?

Individuals and business owners alike depend on and look to you for guidance and peace of mind regarding their health insurance and how it affects their financial situation. While retirement, investments, and life insurance are staple topics you cover with your clients, more and more often you’re probably getting questions about healthcare, the Affordable Care Act, and how the recent changes affect your clients. While individuals might be asking you about subsidies, business owners are asking you what to do about the never-ending cost increases and headaches associated with traditional Group Insurance. They don’t know what to do or what the best solution is for themselves, their company, or their families.

We know that none of this is new to you. We also know that you know how to figure out (financially) what the best option is for each of your clients:

For the Individual – whether the individual should remain on their company’s group plan or whether it might be cheaper for them to get an individual plan – even if they don’t qualify for a subsidy because their company offers them a Group option…or individuals who are on their own for their insurance needs. They need help understanding if they qualify for subsidies, what options are best for them, etc.

For the Business owner – whether it would be cheaper for them to drop their group and pay the penalties or whether they should keep their group plan in place for the time-being…

What you may not know is how beneficial it is for you to have a Private Exchange and virtual storefront for your agency that you can make available to your clients (individuals and businesses alike).

Why you should include offering Private Exchanges to your business clients:

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Whether it makes sense for your business owner clients to keep their group plan or if it makes sense for them to drop it – it makes sense for them to set up a company branded Private Exchange site. The reason for this is to ensure they have a solution for all their employees and not just for their “core” employees. Core employees are the ones that happen to qualify for the company group plan. Keeping employees happy and satisfied is a high priority for business owners. This includes non-core employees that fall into these categories:

  • Part-time workers
  • Seasonal workers
  • 1099’s
  • COBRA eligible
  • Retirees
  • Geographically disparate individuals

You, as their broker, benefit from keeping all the employees acting as a group and avoiding giving them reason to go elsewhere for any type of benefits. Instead of telling your business owner clients to send the “non-core” employees to healthcare.gov, set up a Private Exchange site (branded to their company) and help communicate to their team that they should go to their company Private Exchange site to find health insurance, as well as other types of benefits through the virtual storefront. The sites can be set up so some of the lines of services or products (other than health) can go directly to you for handling if you so choose.

Whatever they sell on your behalf, you are paid commission on it. It’s a win-win-win.

Since most employees look to their employer for direction when it comes to health insurance, they will naturally follow their lead and, more importantly, appreciate the guidance and look favorably on their employer for not “leaving them hanging” (especially those non-core team members). The business owner will thank YOU for providing this solution for them. Additionally – if ever it does make sense for the company to drop their group plan, they will already have a system in place via the company Private Exchange site that you set up for them where they can direct their team to shop for individual health insurance.

Again, while all health leads are routed to a world-class fulfillment center, through your virtual storefront, you can choose (per site) whether you handle any other lead types yourself – or whether you want the fulfillment center to handle them on their behalf. Whatever they handle and sell on your behalf, you are paid commission on it. It’s a win-win-win.

Smaller companies may not need or want their own Exchange site or might have so few employees that it isn’t feasible. In these cases, you simply direct those companies or employees to your firm’s site.

How much money are we talking?

This is a volume solution and is profitable when the Private Exchange Sites can be marketed to a high volume of clients. This isn’t for your one’sy or two’sy intermittent sales, and this is why it’s an ideal solution for those of you who already have relationships with clients who are business owners.

*According to state law, individuals must have valid licensing for the state of residence of the policy purchaser for the products and services are sold before being paid on sold policies.

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