The 2016 open enrollment period isn’t yet halfway over, but brokers only have one week left to sign clients up for a January 1 effective date. After that, new enrollees will be effective February 1, and those enrolling between January 16 and January 31 will receive a March 1 start date.
That’s not a lot of time, but since people have a tendency to wait until the last minute, this next week should be pretty busy. Some agents will also have a little more time to devote to their individual business since the Medicare Annual Election Period ended yesterday.
Our advice, if your plan is to squeeze in as many one-on-one appointments as possible over the next few days, is to think a little more strategically for the last half of the open enrollment period. Instead of trying to help each of your clients individually, you could outsource that portion of the sale and focus your attention on finding as many qualified prospects as possible. These days, it’s not difficult to locate people who need health insurance. What is difficult and very time consuming is searching for doctors, digging through drug formularies, and trying to find the right plan for each person. So why not let someone else handle that part of the process?
If you feel there just aren’t enough hours in the day and you’re leaving money on the table, consider HPA’s private exchange solution. We pair a virtual storefront with a back-end call center that’s staffed with knowledgeable, licensed agents who can handle the one-on-one consultations that are required with today’s health insurance products. This team approach to selling will help you sell exponentially more business during the last half of the open enrollment period. The opportunity is there, so why not take advantage of it?
To learn more about HPA’s online marketplace, click here.
To download our new white paper, “Words To Live By During This Year’s Open Enrollment Period,” click here.