We’ve all heard the expression “ignorance is bliss.” Whether that saying applies to the uninsured population is debatable – they probably aren’t happy that they don’t have health insurance – but, happy or not, most don’t seem to be doing anything at all to change their situation, including learning about their options. The latest Kaiser Family Foundation tracking poll finds that, despite all the media coverage, a whopping 89% of the uninsured population is unaware of the upcoming open enrollment period. Two-thirds report that they know nothing or almost nothing about the Marketplace, and more than half know nothing about the subsidies that are available to low-income individuals.
These numbers are even more shocking when you consider that 63% of the uninsured have a household income of $30,000 or less, which would almost certainly qualify them for financial assistance if they don’t have job-based coverage available.
The message here is pretty clear. There are 42 million uninsured, and if 89% are unaware of the open enrollment period, that means there are more than 37 million who need to be educated and who probably qualify for a subsidy. If only there was a way for brokers who sell individual health insurance to reach them…
If you are an HPA partner, tune in tomorrow for our monthly Partner Power Hour to get a few tips on getting in front of individuals who would likely enroll if they only knew how.