How to host an ACA enrollment event

As we wrap up the first month of the open enrollment period, brokers continue to hunt for creative sources of individual market leads. Here’s an idea…

Why not host an ACA enrollment event? Sure, employer groups are the traditional place for brokers to find a bunch of people who need health insurance and may qualify for a subsidy, but they’re certainly not the only place. You could team up with a church or community group – and getting them to say yes isn’t all that difficult. In fact, that’s one of the strategies being used by navigators across the country.

The good news is that you don’t have to start from scratch. HHS has a Center for Faith-based and Neighborhood Partnerships that provides a lot of information about organizing these sorts of events.

partnership center

It sort of makes sense, doesn’t it? President Obama was a community organizer, so part of the administration’s strategy is to help organize community-based events to encourage people to sign up for health coverage.

For brokers, the trick is to use the material provided by HHS to gain credibility but modify the instructions to direct individuals to their private exchange site rather than Healthcare.gov. To view the resources developed by HHS, visit The Affordable Care Act and Your Community webpage.

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