If you want to win the game, you need the right equipment

Mike Tyson once said “Everybody has a plan until they get punched in the mouth.” Valid point. A plan is important – in fact, it’s hard to win most contests without a good, solid plan. But as Tyson proved to many opponents, a plan alone isn’t always enough. Skill is also a necessity.

Another necessity is the right equipment. You wouldn’t run a race without a good pair of running shoes, and you wouldn’t play a football game with an old, leather helmet. In fact, there’s a strong correlation between equipment quality and performance. Just ask a pro golfer. Or a race car driver.

This seems like common sense – that the recipe for success calls for several ingredients, including skills, equipment, and a plan. However, there are brokers entering this year’s open enrollment period, which starts Saturday, without some of these essential ingredients.

Indeed, any agent who wants to have a successful selling season needs a plan to reach out to as many people as possible; marketing skills to get their attention; consultative skills to evaluate their situation and recommend a solution; and sales skills to persuade them to take action. And, perhaps most importantly, brokers need the right equipment – the latest technology to get clients enrolled quickly so they can move on to the next group of prospects.

If you find yourself unprepared at this point in the game, don’t worry – we can help. Health Partners America has a unique, turnkey solution that can help you sell more policies than you ever imagined without all the paperwork that most brokers dread. When you become an HPA partner, you get a customized, branded private exchange website to help you compete with the government. This “equipment” allows people to shop for health plans from a number of different carriers, whether or not they qualify for a government subsidy. And, best of all, you don’t even have to do the selling. Our world-class call center staffed with knowledgeable, licensed agents will help your clients select a plan, sign up for coverage, and apply for a premium tax credit. All you have to do is send them our way.

Does HPA’s private exchange solution eliminate all the work? No. You still have to figure out a plan of action – whether you want to team up with big associations and franchises, convince employers that they’d be better off dropping their coverage, target employers that don’t currently offer coverage but that have employees who need health insurance, or do informational seminars at local churches is completely up to you, but you do need to get out there and beat the bushes.

Does a private exchange make your job easier? Absolutely. By partnering with Health Partners America, you can spend your time filling the pipeline with leads and let us deal with the time-consuming, one-on-one sales. The annual enrollment period is an exercise in time management, and HPA’s private exchange solution helps you manage your time much more effectively and, as a result, sell a lot more business.

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