Marketplace Enrollments Exceed Expectations

Thanks to a functioning federal website, increased awareness of the individual mandate and the government subsidies, modest sales goals from the administration, and the hard work of brokers like you, enrollments in the individual market have exceeded expectations for the first month.

You may have already seen the numbers. Between the federal and state exchanges, including direct sales through the carriers and sales through private exchange sites, the first month of the open enrollment period saw about seven-and-a-half million sign-ups. 6.4 million came through states working with the Federally-Facilitated Marketplace ( while about a million were from states that developed their own exchange. Through, about 2 million of the enrollments were from people gaining coverage for the first time while the rest were individuals who were already enrolled but made changes to their existing plans.

The numbers are encouraging since many people expected enrollments to decline this year. We still have about six weeks left in the open enrollment period, and most experts are now predicting that total enrollments in ACA-qualified plans will top 10 million by February 15th. For brokers focusing on the individual market, especially those who have their own enrollment website, this means the next few weeks will be very busy. At HPA, we hope you’re having a great holiday season. Be sure to rest up – things will be hectic again in just a few days…

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