OPEN ENROLLMENT: How to make the second half more successful than the first

If you sell individual health insurance, you don’t need us to tell you that this has been a difficult open enrollment period—you already know. With rising premiums, rising out-of-pockets, and shrinking networks, the products we’re trying to sell are far less appealing than they were just last year.

What that means, of course, is that every sale takes much more time than it has in the past. Most clients aren’t at all happy with the available plans, and you’re probably hearing comments like “surely there’s another option.” Unfortunately, as you know, there’s not. The bronze level in most markets (which is all a lot of people can afford) is dominated by expensive, high-deductible HMO plans. People don’t understand why they have to pay so much money for a plan that “doesn’t cover anything,” and they really don’t understand why there doctors don’t participate in any of the provider networks. No, it’s not easy to be a broker these days.

As we reach the halfway point in the annual open enrollment period, you may also be coming to the realization that you’ve written very little if any new business; instead, you may have spent most of your time just trying to renew your existing clients. And maybe you’re ok with that, but wouldn’t it be nice to actually sell some business this year rather than simply hanging on to what you’ve got? If that sounds appealing, keep reading.

All of the turmoil in the individual market creates a huge opportunity for agents who are able to reduce the time it takes to close a sale. The truth is that there’s no shortage of leads right now. Just about everyone is looking for a better deal, and that’s especially true for people who don’t qualify for a premium tax credit. If a broker were to put some time and effort into marketing his services, he’d likely be rewarded with lots and lots of prospective clients. The problem, though, is that there are only so many hours in a day, and if you have to spend most of those hours consulting one-on-one with each individual client, you won’t reach your full potential. You’ve got to find to automate those sales.

That’s where we can help. HPA’s private exchange solution pairs an online storefront with a national call center staffed with licensed agents. You can spend your time telling your story and generating interest, and then our team of agents can take care of the one-on-one sales. You’ll be able to sell exponentially more and may actually start liking your job again. You know what the first six weeks of open enrollment have been like. Don’t you owe it to yourself to learn more about this solution?

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