On Wednesday, President Obama held a conference call with ACA enrollment counselors and advocates “intended to boost enthusiasm for the program amid indications that sign-ups are flat-lining” (source: BloombergBusiness). So it’s only fair to ask when the President is going to host a conference call for agents and brokers.
You probably shouldn’t hold your breath waiting for a call from the President, but it is important to note that HHS and CMS are working to make it easier for brokers to sell individual ACA plans. Still, with an easier-to-use federal marketplace website and the administration’s continued support of enrollers and assisters, agents do have quite a bit of competition this year. If you don’t move fast, someone else is likely to help your prospective clients (if they don’t help themselves through the government’s do-it-yourself tool) before you can get to them.
Adding to the increased chance that you won’t be able to get to many new prospects before someone else does is the fact that most of your current clients will want to shop their coverage this year and, with all of the changes to provider directories and drug formularies, that process is taking longer than ever. In fact, you may find that you’re spending all of your time during these first few weeks of open enrollment helping your current clients and you don’t even have time to work on growing your business.
Here’s an idea: instead of turning away prospects because you simply don’t have time, why not invest in a private exchange site that you can direct those prospects to? They can compare their options, not just for exchange plans but for non-exchange plans as well, and then they can talk to a licensed agent in our national call center who can help them narrow down their options, sign up for coverage, and apply for financial assistance. It’ll save you time and headaches, and you’ll make some money in the process.
Time’s a wastin’. Don’t delay. Click here to learn more today.